Sunday, 23 June 2013

KMS's New way to combat frizz

You'll forgive us for being a little cynical about KMS's new Tame Frizz range. We've always thought of KMS as a high-performance but pretty comprehensive range and we already have a range for curly hair and one for smoothing. In the end it took our rep, Goldwell Dave, to promise us a sale-or-return deal before we placed the order. 

Surprise number one was the price. Manufacturers often use a new product launch to bump the prices, but this all sits comfortably within the existing prices (all products under 15 quid).  There's an intro box of shampoo, conditioner and oil for less than £30, but stocks were ridiculously limited so you'd be lucky to grab one. 

Surprise number two was the size of the range. This is not a massive array of products to hold.

   1. Shampoo and Conditioner. Both lightweight but creamy, good comb glide and delicious fragrance. A promising start and a basin area winner. We give them 7/10. 
   2. Smoothing Lotion. Very light leave-in, great detangler and heat protection too. We'd have liked a little more hold. 6/10, or 8/10 if you use it instead of conditioner. 
   3. Taming Creme. This is the daddy. We trialled it on Cara, a gorgeous girl of dual heritage with tight curls and tons of frizz. It blow-dried like a dream and our stylists give it a whopping 9/10!
   4. De-frizz Oil. We like this but it's a tough sell, especially on clients with fine hair. Clients expect a gloopy, sticky serum which this definitely isn't. To be honest we prefer to use a touch more Taming Creme to finish with. 6/10


All in all, we're impressed. If the scores seem a little low, that's because we're tough to please. We shouldn't be surprised that KMS could come up with a winning was to fight frizz - after all both KMS and John Frieda of Frizz-Ease fame are owned by the Kao Corporation. The only sad note is that this may be the final nail in the coffin for the troubled Silk Sheen range - though the products are different they're pitched at the same market and we've decided to discontinue the whole range. 

Tame Frizz is available at Bravo Hairdressing, Newbury, now. 

Phil x

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